Stay Woke!

How “Woke” are you? To answer the question we need to understand the meaning of the word “Woke” first. Added to the Oxford English Dictionary in year 2017, word ‘woke’ has both history and meaning. In politicised context, ‘Woke’ is defined by the dictionary as ‘originally: well-informed, up-to-date. Now chiefly: alert to racial or social...

The Ultimate Chromatist Fashion Statement

Weekend is here and so is our blog for week 4. Let’s have some insights into one of the most Instagrammable trend of the season, “The Rainbow Trend”.Let’s start with a question.“What's your favourite colour? Hard to choose? Well, then this trend suits you the best!”This season no need to choose, the trend says go with the...

KALI (KAALI)

“The power of infinity and eternity, the power of destruction to build a better future, the struggle of  fighting against odds, the one rebel is always breathing under every human’s skin.” Kali , comes from the Sanskrit root word KAL, which means the force of time. There is nothing that escapes the all -consuming march...

RUNWAY MAKEUP TREND

“Makeup is a way for a woman to look and feel like herself. Only prettier and more confident.” Bobbi Brown This Bobbi Brown quote speaks volumes and tells people that makeup is not something that is used to conceal the flaws but it is something that is used to enhance the beauty. There might be...

Athleisure : The Other Name of Comfort

“Athleisure is bigger than a trend, as evidenced by the people who wear yoga pants anywhere.” The fashion industry definitely has a lot to offer. From every culture, language, architecture to in fact, even food and much more, we love how fashion transfers to the clothes through inspirations coming from all these domains. In modern...

Experiential Marketing 3-6-0

Technology and social media has made it much easier for brands to reach the consumers, but does that necessarily mean that they are able to create an impression virtually? Let’s think about the number of advertisements, billboards and commercials we come across when surfing the internet or driving around, out of these how many advertisements...

How About Working Only 4 Days a Week?

“Don’t Count the Days, Make the Days Count!” -Muhammad Ali At the cusp of a new decade, 2019 has seen a major shift in the aspirations of the working professionals of India. As analysed by numerous recruiters of major companies, the “Work-Life Balance” is now on the top priority of any job applicant. As defined...

MENTAL HAI KYA ?

As the society has developed and still it’s growing , where anyone can speak up for shades of different  skin colors and types of figure let it be size 0 to size 100 , anyone is pretty cause they are born beautiful. Only one thing is important for human to live a life beautiful is...

AI and AR in the Fashion Industry

“Let’s go invent tomorrow instead of worrying about what happened yesterday.” Steve Jobs Technology is making its way through every domain and how can the fashion industry be untouched. In a recent report published by Deloitte, mentions all the megatrends which is soon going to take over the world. Few of them were - Additive...

Top Gun – Military style fashion

Do you remember Top Gun? The smashing blockbuster hit released during the 1980’s .It was an exotic action flick with charismatic appearance of Tom Cruise as a smart fighter pilot with the military inspired looks of Kelly Mcgillis. The movie brought new military style fashion with it.  Let's have a look at all the dressing...