Stay Woke!

How “Woke” are you? To answer the question we need to understand the meaning of the word “Woke” first. Added to the Oxford English Dictionary in year 2017, word ‘woke’ has both history and meaning. In politicised context, ‘Woke’ is defined by the dictionary as ‘originally: well-informed, up-to-date. Now chiefly: alert to racial or social...

KALI (KAALI)

“The power of infinity and eternity, the power of destruction to build a better future, the struggle of  fighting against odds, the one rebel is always breathing under every human’s skin.” Kali , comes from the Sanskrit root word KAL, which means the force of time. There is nothing that escapes the all -consuming march...

RUNWAY MAKEUP TREND

“Makeup is a way for a woman to look and feel like herself. Only prettier and more confident.” Bobbi Brown This Bobbi Brown quote speaks volumes and tells people that makeup is not something that is used to conceal the flaws but it is something that is used to enhance the beauty. There might be...

Athleisure : The Other Name of Comfort

“Athleisure is bigger than a trend, as evidenced by the people who wear yoga pants anywhere.” The fashion industry definitely has a lot to offer. From every culture, language, architecture to in fact, even food and much more, we love how fashion transfers to the clothes through inspirations coming from all these domains. In modern...

AI and AR in the Fashion Industry

“Let’s go invent tomorrow instead of worrying about what happened yesterday.” Steve Jobs Technology is making its way through every domain and how can the fashion industry be untouched. In a recent report published by Deloitte, mentions all the megatrends which is soon going to take over the world. Few of them were - Additive...

Top Gun – Military style fashion

Do you remember Top Gun? The smashing blockbuster hit released during the 1980’s .It was an exotic action flick with charismatic appearance of Tom Cruise as a smart fighter pilot with the military inspired looks of Kelly Mcgillis. The movie brought new military style fashion with it.  Let's have a look at all the dressing...

Forever 21, A Tale of Riches to Rags

“The founders did remarkably well until the business got too big for them to continue to do remarkably well by themselves.” The year is 2011, and you have bunked your important lecture with your friends. You’re excited over-the-top to go to the mall you’ve already been to a million times probably. You reach the mall,...

We Were Never On A Break!

"They Don't Know That We Know, They Know" I bet you read that in that high pitched Monica voice. Be it when you are alone, or with your friends, when you are extremely happy, or when your day was floppy, the common source of happiness in all these situations is that one episode or season...

A Feminine Royalty of Awadh: Gharara (غرارہ)

Fashion terms can be confusing, so let’s make it easier for us to decode them.  Often we get confused between a Sharara and its cousin, Gharara.  Lucknow is not only famous for its Chikankari work but also is famous for its royal heritage of Gharara. Born in the Awadh, Gharara is the most traditional form...

THE MILLENNIALS (INDIAN)

Riding on a roll coaster, reaching somewhere but not here! What comes first in your mind by the word “Millennials”? in general we think about youth , young people moving their head n’ toes towards various movements and making their mark in society , breaking stereotypes and not following patterns which has been followed by...